"Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that 'Kevin Butler' appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial." - Bridgestone statement

Bridgestone seems to have a handle on things. I'm really siding with them on this one. While we know Lambert as Kevin Butler, the character of Kevin Butler did not appear in the Bridgestone commercial. I wonder what Sony is going to say to that.