- advertising aimed at kids, families and girls
- ads will focus on four-player co-operative
- print and social media activity as well

“Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it's the first multiplayer 3D Mario platformer ever. Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.” - Nintendo UK product manager Roger Langford
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