Coming from a GamesIndustry interview with Square-Enix NA/EU CEO, Phil Rogers...
"There's lots of talk in the industry about games becoming services - to be honest, as an expression this doesn't always resonate with people, especially gamers. For us online is a way to facilitate how we're looking at the word service to build on a game. So we're focusing on regular content updates, engaging gameplay mechanics, replayability and deep community."
Full interview here
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