#madden
The day before the Super Bowl, I handicapped the field of potential Madden NFL 12 cover stars, coming up with seven candidates and settling on Aaron Rodgers, the quarterback of the eventual champion Green Bay Packers. I buzzed Anthony Stevenson, Madden's lead marketer, to ask if I any of my picks were on-target. "You're close," he said, "You're going to flip when you find out."
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