DLC is all the rage this season (along with dead raccoon headpieces), and publishers are charging the inflated prices expected with such a widespread trend. But trends don't appear out of nowhere -- they come from someone doing it differently, turning left at the fork, zigging where others zag and other motivational business terms. Naughty Dog is doing just that -- those trailblazers -- announcing that there will be no single-player DLC for Uncharted 3.

Naughty Dog said it would rather build a new game than release episodic content, mainly because its DLC ideas are just too awesome. "Dialing back our ambition is difficult," community strategist Arne Meyer said. Justin Richmond, game director, explained in more detail the trials of having such an abundance of amazing ideas:

"Whenever we sit down and think we should do some single-player DLC, someone pitches something and we realize -- that's a five hour level," he said. "We'd rather build out another game than we would do episodic content. We're so small that we can't afford to have a whole team working on DLC." We're going to add this approach to DLC to the extensive list of Naughty Dog's fantastic ideas.