Nintendo working with third parties for new titles, long-tail sellers, creating new genres for expanded audiences
The following comments come from Satoru Iwata...
I understand that a number of you are already aware of our solid software lineup starting from this holiday season. We are also making preparations in collaboration with third-party developers so that a continuous stream of expected titles shall be launched in the next fiscal year as well.
At the Nintendo 3DS Conference (held in Japan) in September and during the Nintendo Direct broadcast, we discussed some of the titles to be launched just after the holiday season. We are also preparing for additional titles.
At the Nintendo 3DS Conference, when it came to Nintendo’s first-party titles, we intentionally focused upon franchise titles partially because our main aim was to deliver the message to avid game fans.
Aiming for the next fiscal year, we are also working on new genres of software that may attract people who are not particularly interested in video games. In order to further expand the definition of video games and to create new software fields under our gaming population expansion strategy, we are planning to launch several new software titles in the next fiscal year.
Some of you may be thinking that, with the expansion of smartphones today, proposing new genres, such as the company did with “Brain Training” and “Wii Fit,” might be difficult. However, the company will aim to develop and launch products that can provide meaningful surprises to the public by taking advantage of the company’s position of being able to make new proposals that integrate both hardware and software, and of its ability to develop products that can be accepted by a wide variety of consumers, irrespective of age, gender or past gaming experience.
In addition, it is important to create software that can sell for a long period of time, which is one of the characteristics of software for Nintendo platforms. Last year at this opportunity, I discussed the existence of software which had been selling for a long time, and those titles actually became the pillars of the year-end sales season last year.
Once again, the existence of such titles is going to be important for the upcoming year-end sales season. For the Nintendo 3DS, among the software titles which we have already launched or the ones which are to hit the store shelves soon, such titles as “nintendogs+cats,” “Super Mario 3D Land” and “Mario Kart 7” hold strong potential to become the titles that will sell for as long as Nintendo 3DS is on the market. For me to better explain what I’m talking about, I would like to show you how the corresponding Nintendo DS titles have been selling.
Link
I understand that a number of you are already aware of our solid software lineup starting from this holiday season. We are also making preparations in collaboration with third-party developers so that a continuous stream of expected titles shall be launched in the next fiscal year as well.
At the Nintendo 3DS Conference (held in Japan) in September and during the Nintendo Direct broadcast, we discussed some of the titles to be launched just after the holiday season. We are also preparing for additional titles.
At the Nintendo 3DS Conference, when it came to Nintendo’s first-party titles, we intentionally focused upon franchise titles partially because our main aim was to deliver the message to avid game fans.
Aiming for the next fiscal year, we are also working on new genres of software that may attract people who are not particularly interested in video games. In order to further expand the definition of video games and to create new software fields under our gaming population expansion strategy, we are planning to launch several new software titles in the next fiscal year.
Some of you may be thinking that, with the expansion of smartphones today, proposing new genres, such as the company did with “Brain Training” and “Wii Fit,” might be difficult. However, the company will aim to develop and launch products that can provide meaningful surprises to the public by taking advantage of the company’s position of being able to make new proposals that integrate both hardware and software, and of its ability to develop products that can be accepted by a wide variety of consumers, irrespective of age, gender or past gaming experience.
In addition, it is important to create software that can sell for a long period of time, which is one of the characteristics of software for Nintendo platforms. Last year at this opportunity, I discussed the existence of software which had been selling for a long time, and those titles actually became the pillars of the year-end sales season last year.
Once again, the existence of such titles is going to be important for the upcoming year-end sales season. For the Nintendo 3DS, among the software titles which we have already launched or the ones which are to hit the store shelves soon, such titles as “nintendogs+cats,” “Super Mario 3D Land” and “Mario Kart 7” hold strong potential to become the titles that will sell for as long as Nintendo 3DS is on the market. For me to better explain what I’m talking about, I would like to show you how the corresponding Nintendo DS titles have been selling.
Link
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