NPD: Binary Domain sold 20,000 in March
Following its launch on February 28, it seems Binary Domain didn't have a very good March. According to data Joystiq received from the NPD, Sega's sci-fi shooter only sold 20,000 copies during the month. Compare that to the 1.3 million physical copies sold of the other big sci-fi game of March, Mass Effect 3.
Of course, Binary Domain had a lot going against it. For one, it's called Binary Domain. There was little-to-no marketing, whereas Mass Effect 3 ads were everywhere and everything you bought came with DLC. In the sci-fi wars of March, 2012, Mass Effect 3 emerged victorious.
As the last big boxed product from Sega, this disappointing performance likely contributed to Sega's decision to drastically alter its publishing strategy and issue substantial layoffs worldwide at the end of March.
Of course, Binary Domain had a lot going against it. For one, it's called Binary Domain. There was little-to-no marketing, whereas Mass Effect 3 ads were everywhere and everything you bought came with DLC. In the sci-fi wars of March, 2012, Mass Effect 3 emerged victorious.
As the last big boxed product from Sega, this disappointing performance likely contributed to Sega's decision to drastically alter its publishing strategy and issue substantial layoffs worldwide at the end of March.
Related Posts:
- NPD: Binary Domain sold 20K in March - joystiq
- Resident Evil: Revelations moves over 100k units in March - GoNintendo
- Mass Effect 3 sales in US hit 1.3 million during launch month - joystiq
- NPD: Mass Effect 3 Tops Charts - IGN
- March NPD: Mass Effect 3 tops sales, year-over-year decline continues - joystiq
- March 2012 NPD - software, hardware, accessories, analysis (Kid Icarus: Uprising success) - GoNintendo
- PSA: Your Shepard rides again, Mass Effect 3 patched - joystiq
