Nintendo talks unsatisfactory 3DS sales in the states
This chart shows the top 20 titles from January to September 2012 in the U.S. game market.
As it was the case last year, we have seven Nintendo titles included in the chart. However, while we have three new titles for Nintendo 3DS, we do not have as strong a presence as we do in Japan.
As in Europe, the only titles designed for handheld systems are the four Nintendo titles, and all of the remaining titles are for home consoles. Another thing to note is that in the U.S., Microsoft’s Xbox 360 is enjoying a lead over Sony’s PS3, with nine titles listed for its platform, which is the exact opposite of what we are seeing in Europe.
This graph, which is based on NPD’s data, shows weekly Wii, PS3 and Xbox 360 sales from January to September in the previous year as well as the current year. The light colors represent last year’s data, whereas the dark colors represent this year’s. As I have repeatedly stated, NPD’s monthly data include four or five weeks depending on the month and for this reason the graph consists of weekly averages.
A notable feature of this comparison is that every platform has dropped considerably in sales on a year-on-year basis. The U.S. home console market has traditionally been strong in contrast to its Japanese counterpart, but as it has been six years since all of the current home consoles were put on the market, the fact that they are nearing the end of their product cycles is clearly having a big influence on their sales.
This graph compares the sales of handheld systems by looking at weekly figures for each month in the U.S. market for the previous year as well as the current year.
Nintendo 3DS is the only platform which has enjoyed better sales than last year and has been leading the market, even in the month of February when PS Vita was launched, but its sales levels are relatively low. Considering that the U.S. market could potentially be more than twice as large as its Japanese equivalent, our current sales levels cannot be said to be satisfactory. Although the sales of the hardware have increased after the launch of the Nintendo 3DS XL system, the U.S. was the only market out of the three regions in which the sales boost did not exceed that of last year’s markdown. Sales almost recovered to the level of the previous year in September and Nintendo 3DS has performed better in October. We are working hard to further develop the sales.
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Related Posts:
- How Video Games Keep Hands Entertained In Japan - kotaku
- Nintendo discusses state of sales in Europe, 3DS XL offering market boost - GoNintendo
- Zynga posts loss of $52.7 million in Q3 - joystiq
- Zynga posts loss of $52.7 million in Q3 - joystiq
- Zynga Has Lost $160 Million This Year So Far - kotaku
