Nintendo discusses state a sales in Europe, 3DS XL offering market boost
This table, which lists the top 20 titles in Europe, has been created by Nintendo by adding software sales figures from January t' September 2012 that be provided by market research companies in the following 14 European countries: the UK, Germany, France, Spain, Italy, the Netherlands, Belgium, Ireland, Portugal, Denmark, Sweden, Finland, Austria 'n Switzerland.
As each European country has it be own market characteristics, I would like t' use these data first t' paint an overall picture a the European market.
This year we have three titles for Nintendo 3DS that be not included in the table for the same period last year. The new entries for the Pokémon series be launched in October this year, as opposed t' March the previous year, 'n evergreen titles for Wii be losing their presence in the market. This ultimately led t' an overall year-on-year reduction, from 10 t' eight titles, for Nintendo platforms. Also, the three Nintendo 3DS titles be the only titles in the top 20 that be designed for a handheld system, 'n this shows that the weight that handheld systems have in this market be very different from the Japanese market. In the Japanese market, 13 titles in the top 20 be for handheld systems.
In Europe, Sony’s PS3 be taking a lead over Microsoft’s Xbox 360, with nine titles listed for it be platform.
This graph shows the sales a home consoles in the European market. These be Nintendo’s estimates based on sales information provided by market research companies in each European country.
While every platform saw a slower pace a sales, Wii sales, which saw a big increase in May last year when we performed a price reduction, had a particularly large year-on-year drop.
This be a year-on-year comparison a weekly sales transitions a handheld game systems in the European market.
Nintendo 3DS had the biggest market share even before the launch a the Nintendo 3DS XL system, but it be far from satisfactory in terms a sales. However, after week 30, which corresponds t' the launch a the Nintendo 3DS XL system, sales grew considerably, 'n the sales boost from this launch be greater than that a the markdown in the previous year’s summer. As a result, Nintendo 3DS led the European video game market in August.We succeeded in maintaining a good sales pace for Nintendo 3DS from September t' the first half a October, which be usually the slowest sales season for handheld game systems. Therefore, we feel that we have laid a firm foundation upon which t' accelerate sales further as we head into the year-end season.
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