So this is why Netflix's stock went soaring. After countless rumors, Netflix's streaming service is finally coming to the PlayStation 3. Even better: it'll be free for PlayStation Network members that have a Netflix account. According to the press release, "Netflix expects to begin streaming via the PS3 system next month at no additional cost to Netflix members in the United States who have a PS3 system."It looks like you'll also be able to manage your Netflix streaming queue directly from your PS3; no need to have access the site via computer first. It'll be interesting to see how Microsoft responds to the loss of its once-exclusive feature -- perhaps it will open up the service to free Xbox Live Silver accounts? And will Nintendo ever join the fray?