As part of its month-long look at Halo: Reach, Game Informer has put together a brief video about 343 Industries, the group put together by Microsoft to handle the massive Halo franchise. The magazine puts a few questions to 343 Industries' Josh Holmes, Bonnie Ross and Frank O'Connor about how the group came to be, the creation of Halo Waypoint, and what the meaning is behind its mysterious name. According to O'Connor, Microsoft decided some time ago that Halo was large enough that it needed more than a handful of people to steer the franchise. As for the 343 Industries name, Ross mentions the obvious connection to everyone's favorite Forerunner AI, 343 Guilty Spark, but adds that it may be more fully explained in the future. O'Connor expands further, noting that the answer to the mystery behind 343 will "make itself evident in a few years." Our best guess: "Because it sounds cool."