We, as it turns out, are in a race with PR to the end of civilization. It goes a little like this: they keep coming up with more obstinately dumb ways to promote games and, since we too are dumb, we fall for it and write about it. Then they get dumber and we have to write about it harder. And so on.

So we're going to do our part and tell you that 2K Games is offering free haircuts to gamers in the UK to entice them to check out Mafia II (full details after the jump). But we do so with the understanding that we're propagating a cycle that terminates with "Hurl Your Feces at Halo 4 as You Screech in Delight" in the not-too-distant future.

So, sorry. For that.

(P.S. The title of the press release literally includes the phrase "Invite You To Become A Mane Man." We didn't add that.)