We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA Sports titles, including NHL 10 and NBA Live 09, found that in-game ads for Gatorade increased household dollars spent on said beverage by 24 percent.
For more information on how the study was conducted, you can check out Nielsen's press release. We'd normally take the time to summarize that process in this very post, but we've suddenly been struck by the strangest, most powerful urge to go out and just start slamming some sports drinks.
#boxscores
What makes for a more epic game in the Stanley Cup Finals - four overtimes, or four fights? How about both, and a shorthanded goal to win it? More »
#sports
Last week EA Sports declined comment on a rumor that NHL 11 would include all top-flight juniors teams from the Canadian Hockey League. The Canadian Broadcasting Company is now reporting the inclusion as fact. More »
#rumor
Sports radio in Calgary and a team's marketing employee are saying EA Sports' NHL 11 will feature teams from the Canadian Hockey League, the top tier of junior hockey in that country. More »
#sports
Four American gamers lost to non-Americans in the second annual Gillette EA Sports Champions of Gaming Tournament in New York City last night. But then, in a twist, two pro athletes beat two of the tournament-winning gamers. More »
