Duke Nukem’s Awkward PR Fallout
Posted by Rock, Paper, Shotgun Jun 21 2011 10:30 GMT in Duke Nukem Forever
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Come the first breaking of news that the Redner Group, a US PR firm representing 2K Games, had publicly announced that “Too many went too far with their [Duke Nukem Forever] reviews…we are reviewing who gets games next time and who doesn’t based on today’s venom,”, the glacial RPS hivemind elected not to post about it. An unfortunate spat involving a PR firm and sites from another country: no need to seek drama from such a thing. But now it’s rolling on – despite a public apology, 2K dropped Redner and announced as such on Twitter, adding that “We maintain a mutually respectful relationship with the press and will continue to do so. We don’t condone The Redner Group’s actions at all.” This then led to Eurogamer revealing that they’d been “blacklisted” by 2K themselves (EG chose not to say why), something that “seems to be standard practice.” Blimey.

Then, after a few days of silence, Redner boss Jim Redner last night cropped up on Wired defending and clarifying his outburst – plus claiming that a journalist who went ‘too far’ should “have to pay for his actions.”(more…)


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