Activision CEO talks about Rock Band vs. Guitar Hero, Tony Hawk franchise fatigue
A portion of a IndustryGamers interview with Mike Griffith, CEO of Activision…
IG: In terms of strategy for Activision… you have some hot selling IP in Guitar Hero, Call of Duty and Tony Hawk has been reinvented with the new board from the Robomodo guys, but do you ever feel there’s overkill in terms of too [...]
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