5th Cell's focus on original IP has worked out quite well for the independent developer, selling millions of copies of its innovative titles. During a DICE 2011 presentation on the studio's development strategy, general manager and COO Joseph Tringali shared that it has sold 3.5 million units in the Drawn to Life series and 2.5 million of Scribblenauts games. We'd known previously that the original Scribblenauts was the fifth best-selling DS title of 2009.

The developer is currently working on Hybrid, its XBLA title expected to launch sometime this year. 5th Cell has been incredibly cagey on details, but creative director Jeremiah Slaczka told Joystiq that it'll have its big reveal at GDC next month.